The changing seasons mean one thing: it’s time to switch up your style. For Indooroopilly Shopping Centre’s Autumn/Winter 2024 campaign, we captured the feeling of fresh change with models leaping effortlessly through the air. Clever video techniques made the transitions even smoother, all while showcasing the latest fashion for the cooler months. From video to print and digital, the campaign brought a breath of fresh air to every platform and received plenty of audience engagement.